![]() The look was a mix of Jane Fonda’s workout - the butt dart resembles an ’80s-era over-the-pants thong - and Swamp Thing (maybe I should have picked a different color). “Oh my god, please go buy these,” she says while flipping her hair and admiring her booty-liciousness in close-up.ġ0 TikTok-approved makeup products and hacks for beauty lovers Olson, a self-described “leggings queen,” try on the snug bottoms and show off their backsides for the camera. The bawdy britches - which have been called “butt-perfecting” by Cosmopolitan - owe their popularity to TikTok. Seriously, these pants make skinny jeans look like PPE. Has there ever been a more revealing piece of clothing? A grosser arrow? A more intentional wedgie? Olson, a self-described “leggings queen” on TikTok, and The Post’s Rachelle Bergstein try out the Amazon “butt-crack” leggings. ![]() The leggings have a dart-like waistband, which points directly down at a ruched seam that cuts straight through the backside. But it’s their signature, cheeky design feature that has everyone talking on social media, most noisily on TikTok. Sold by a number of different manufacturers on the behemoth shopping site, they’re inexpensive, colorful, textured compression gear that cost anywhere from $12 to $28. “Amazon legging” is a catch-all description for a particular style of workout pants. Behold, the first viral fashion trend of 2021: the Amazon legging. They proudly wore sweatsuits to the grocery store, pairing slouchy tie-dye versions with matching masks.Īnd then, as the new year approached, a garment emerged that took this new, relaxed approach to clothing, kicked it in the paunch and called it a prude. Women - in the midst of a pandemic, stuck at home for months on end - took a break from demanding beauty routines. Scary signs that someone hacked your Amazon accountĪmazon acquires AI firm Snackable to boost podcast features ![]() Neither the brand nor Amazon influenced that - TikTok users collectively pushed the product as high as the 50th most-searched term on Amazon.The real ‘Dead Ringers’: How twin ‘fertility god’ doctors’ 1975 deaths are still a riddleīustle exec’s debut novel ‘Bad Summer People’ grabs Hollywood attention The viral leggings are a fluke, but they signify the social platform’s power to drive sales. However, many of its shoppers are daily TikTok users they discover products to later buy on Amazon through content posted by others. Its official TikTok account only has 129,000 followers too. Nonetheless, as shopping becomes more commonplace on social apps, more of it will be driven by organic content and discovery, not necessarily by ads.Īmazon appears distant from the typical TikTok content. On the latter, most of the shopping happens driven by ads rather than pure social influence. Facebook and Instagram are expanding their shopping efforts too. TikTok has been introducing shopping features over the past few months (most recently, it added shops and affiliates). That happened without Amazon directly promoting on the app and without videos linking directly to products. Many users went shopping on Amazon after seeing one of those videos. The hashtag #amazon has a total of ten billion views on TikTok. Social commerce is at its infancy in the US, but it is starting to drive sales invisibly on the surface. Seasum success is similar to the Amazon Coat by the Orolay brand. Hundreds of other brands are now trying to compete for the sale by offering similar products too. Instead, users went to search for the product on Amazon after seeing a video on TikTok.Ī company out of Guangzhou, China, sells the $30.99 Seasum “Women’s High Waist Yoga Pants Tummy Control Slimming Booty Leggings” leggings. ![]() Due to TikTok’s limitations, none of the videos shared by its users could link to the specific product. More than ten thousand users have posted pictures with one of those hashtags on Instagram.įor the last thirty days, “tiktok leggings” was one of the top 100 most-searched terms on Amazon, spending multiple days in the top 50 reaching peak-popularity during the last week of February. The hashtag #tiktokleggings has 272 million views, and #amazonleggings has 175 million. That video now has more than 2.5 million views on TikTok. The trend first started in November 2020 when Lauren Wolfe posted a video. “tiktok leggings” is still one of the most-searched terms on Amazon. The #1 best-selling clothing product on Amazon for most of January and February was a pair of high waist leggings that went viral on the social app TikTok.
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